BCI Podcast: Social Media Management During a Crisis | Episode #1: The Role of Social Media with Charlie Maclean-Bristol FBCI | BCI

In this new podcast series title "Social Media Management During a Crisis", we will look at how organizations can prepare their social media management for a crisis. This means examining if/when organizations can use social media as a ‘crisis management’ tool to safeguard their reputation, as well as the key steps that need to be undertaken to use social media purposefully during a crisis. 

In this first episode, we asked Charlie Maclean-Bristol FBCI about ‘The Role of Social Media’, including:

• When a crisis hits, what role does social media usually play?
• Should social media be considered as part of a crisis response?
• How is social media and its usage changing?

Please note that this podcast is exclusive to BCI Members only. If you are a Member please login into your website account to access it.