One Word, Three Disciplines: Why Senior BC Leaders Conflate Risk, Crisis, and Emergency Communication — and What It Costs Them
Most business continuity plans use "communication" as a single line item, as if risk communication, crisis communication, and emergency communication were one skill wearing three hats. They aren't. Each operates on a different timeline, answers to a different kind of uncertainty, and fails in a different way when treated like the others.
Drawing on 25+ years advising organisations including WHO, IAEA, ICRC, and P&G through disruptions across 50+ countries, this session gives senior BC leaders a working distinction they can apply immediately — and shows where the failure to make it has cost real organisations dearly.
