The presenter's view is that organizations are sleepwalking towards disaster by failing to recognise the rapid change in the threat profile caused by cyber-attacks, IT failures, and third-party failures.
These changes have heightened the risk of events that could result in the loss of IT systems and communications channels. Consequently, organizations may find themselves unable to communicate crisis messaging to interested parties. For some time, the focus of crisis communications has been on the quality of content; however, what organizations have overlooked is that without controlling a channel to communicate with all interested parties, the quality of the message becomes irrelevant.
Effective crisis communication to all interested parties serves as the overarching protection for the organisation during a crisis. It is inconsequential how much is spent on business continuity plans, resilience strategies, or insurance policies; if there is no opportunity to share appropriate crisis communications in a timely manner to mitigate reputational damage, the end result could be as detrimental as having no plans in place at all.
Speakers:
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Nigel Hoggart
Nigel has extensive experience in assessing business risks and mitigating threats, from IT failures to natural disasters. As crisis management has evolved - from disaster recovery to business continuity and now business resilience - Nigel has remained at the forefront, continually adapting and innovating. Currently, his focus is on helping organisations recognise the need for resilient crisis communication technologies, enabled by PressArea, the award-winning Press and Media Centre solution.
Webinar Slides:
BCAW+R 2025 - Enhancing Crisis Communications Strategies to Avoid Reputational Damage
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